Context
There is a wide variety of homes and vendors, so the same product may work very well for one client and poorly for another.
There is a wide variety of homes and sellers, so the same product may work very well for one client and poorly for another. The sales agents offering our services must be able to identify which of these will work best for the person in front of them, helping them to sell as quickly as possible and in the most convenient way for all parties involved.
Business Goal
To define the variables that affect the attitude towards our services and products.
Product strategy
To frame these variables as the stepping stone for a product that identifies to whom we should offer which of our products and supports sales teams.
Methodological approach
- Retrieve from the generative studies already carried out all the factors that seem to affect the success of a sale and the different situations in which these factors are involved.
The results
The following framework is a proposition to be validated with a quantitative study (survey) in the near future.
