Hi there!
Hi there!
Hi there!
Hi there!

Hi there!

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Working remotely from Madrid, I collaborate with international organisations. Currently, I am part of the Research Ops team at the Aviv Group and previously led the Product Research practice for the Global Product team at Solera.

Blog posts

I have always felt an interest in sharing reflections and conclusions on UX research, especially anything that may serve to facilitate its practice. I will do that here, writing down ideas, thoughts, scribbles or whatever I find interesting.

Some posts are illustrated by using blush.design.

English

Observe from curiosityObserve from curiosity➰Atomic research from the study goals

Español

Observar desde la curiosidadObservar desde la curiosidad➰Research atómico desde los objetivos del estudio

Snippets about the way I work

Business goals, product strategy and research purpose.To choose the right techniques.How to avoid biasThe end of a project and the research cycles.Measuring impact and project success.
To set the right questions.To choose the correct data analysis method.Stages of the study covered - Product research process.To decide the volume of data needed.Deciding how to share with Stakeholders.

Portfolio

Some notable projectsSome notable projects

Contacto

Training and side projectsTraining and side projects
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