Working remotely from Madrid, I collaborate with international organisations. Currently, I am part of the Research Ops team at the Aviv Group and previously led the Product Research practice for the Global Product team at Solera.
Blog posts
I have always felt an interest in sharing reflections and conclusions on UX research, especially anything that may serve to facilitate its practice. I will do that here, writing down ideas, thoughts, scribbles or whatever I find interesting.
Some posts are illustrated by using blush.design.
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Snippets about the way I work
Business goals, product strategy and research purpose.To choose the right techniques.How to avoid biasThe end of a project and the research cycles.Measuring impact and project success.
To set the right questions.To choose the correct data analysis method.Stages of the study covered - Product research process.To decide the volume of data needed.Deciding how to share with Stakeholders.